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With the challenges faced by discussing such a sensitive subject, usually in an open plan office, email marketing is invaluable when reaching out to clients wishing to discuss the idea of selling their business. Not only does it allow for a much faster response, but it also gives them the opportunity to speak more openly about their plans.
Our sophisticated email database allows us to bring together a targeted audience, based on your criteria to ensure we are only trying to reach those clients who are of potential interest making sure your budget is spent wisely rather than a scatter gun approach.
Moving with the times, it is becoming increasingly more popular for business owners to want to communicate via email, rather than over the phone whereby they can reply in their own time, which is often when they are less busy such as early morning or in the evening / weekends.
With most databases deteriorating in quality by circa 35% per year, and with the recent changes in how data is to be used, it is now more than ever, the most crucial time to have the most up to date and compliant data as possible.
As we believe ‘Data is King’, and with contact details changing on a daily basis, we can work through your data and append / verify all contact information leaving you with a fully cleansed and valuable database. We can also make your records complete if you don’t have full details such as email, mobile or landline etc.
As we know, telemarketing is one of the most traditional methods of lead generation and often bores well for those clients wanting that personal human touch. Both human interaction and relationship building are pivotal in B2B sales – regardless of the changes in technology, some people still prefer a good old chat!
Telemarketing allows you to truly understand the difference, between a hot and cold lead at a much earlier stage than other methods. This is simply down to the human element and being able to understand from the call, the attitude, motivations, personalities and interests from each client they speak to.
You will be working with our experienced M&A telemarketers who have one goal – to provide you with qualified leads meeting your requirements. Their wealth of knowledge and commercial awareness allows them to understand what a good lead is, and which leads need more nurturing before being passed over, saving you both time and money.
Having a successful lead generation strategy often leads to significant growth for your business. CHC carry all the risk in making sure your sales pipelines are healthy by only supplying leads which meet your requirements. Whilst others carry out a ‘scatter gun’ approach and expect you to pay for leads which are no good for your business, we ensure our detailed strategy provides you with prospects you can do business with.
There is a good chance you may already have a database of prospects which you would like to target but maybe don’t have the expertise, time or resource to do so – if this is the case, we can help. Many businesses have collated large volumes of data over the years but never really given it the attention needed, and more often than not, either employ a sales team to call it or send mass emails, without paying attention to the analytics therefore, not knowing the quality of the data which is probably at least a few years old at least.
Industry professionals in generating quality M&A leads for all major sectors.